Lalit Choudary established Infinity Cars Private Limited in 2006 with a vision to become India's leading luxury car dealership group. Under his leadership, Infinity Cars has become a trusted partner for the world's most admired automotive marques including BMW, MINI, Lamborghini, Porsche, McLaren, Rolls-Royce (service), and Ducati. An engineer and IIM-Kolkata alumnus, Lalit began his career in investment banking with DSP Merrill Lynch and Lehman Brothers in Mumbai and Hong Kong, where he led several marquee transactions including the IPO of DLF - India's largest real estate offering at the time. He is credited with bringing Lehman Brothers to India and later pioneering several firsts in Indian luxury automotive retail. From establishing the country's first MINI dealership to securing the McLaren importership. His commitment to excellence, innovation, and customer experience continues to guide Infinity's expansion into the world of fine timepieces and jewellery through Infinity Timeless

A trained architect with degrees from Jai Hind College and Rachna Sansad Academy of Architecture, Pooja began her career in design in Mumbai and Hong Kong. In 2006, she co-founded Infinity Cars with her husband, Lalit Choudary, bringing a fresh perspective and creative sensibility to the world of luxury automotive retail. Under her leadership, Infinity has built a reputation for trust, transparency, and customer centricity. Pooja's hands-on approach and deep involvement in day-to-day operations have helped foster a culture of integrity and service excellence. Her intuitive understanding of aesthetics and customer experience continues to shape Infinity's evolution into luxury lifestyle verticals, including Infinity Timeless. Her philosophy is simple - luxury is not only about products, but about people and the experience they remember.

An experienced leader with a global background across luxury, automotive, and emerging technology sectors, Gaurav brings over 15 years of business expertise to Infinity Timeless. Having led market expansion, partnerships, and brand development for world-renowned luxury brands and multiple Web3 and fintech ventures, Gaurav combines a passion for innovation with a deep appreciation for craftsmanship and design. Armed with an MBA in Luxury Management from the International University of Monaco, he continues to bridge global business strategy with India's evolving luxury landscape, steering Infinity Timeless toward new frontiers of excellence and experience.

Neha Bembi Parikh is the Co-Founder of Infinity Timeless, driven by a vision to bring a structured, personalized, and contemporary experience to the luxury watch and jewellery industry. With over a decade of experience in luxury retail and financial services, including nearly nine years leading Breitling's sales and marketing operations in India, she brings deep market insight and a refined understanding of the world of fine watchmaking. Passionate about horology, Neha blends her expertise with a modern perspective on craftsmanship and client experience, shaping the evolving luxury landscape in India.

Ravi Venkatachalam brings over 41 years of rich and diverse experience in the Swiss watch industry, having spent a significant part of his career in Geneva. A graduate of the Technicum of La Chaux-de-Fonds, he built a strong foundation in the intricacies of watchmaking and has since developed extensive expertise in both sales and after-sales service. He currently also leads Times of Lord, a highly reputed authorized after-sales service center in Mumbai that caters to exclusive Swiss luxury watch brands. His global experience in sales and distribution adds exceptional value to Infinity Timeless.